Exhibiting off their awkward strikes in shirts, ties and brightly coloured stomach heaters, 4 males of their 50s and 60s have develop into Japan’s newest TikTok sensation. The group’s mission? To advertise their small countryside city, whose inhabitants is in decline, via dance routines to pop tunes that followers name “lovely”. Since their first publish in February, the movies, filmed in alternative areas from playgrounds and shrines to municipal buildings, have been seen greater than 16 million instances.
The 4 name themselves “ojiqun”-a slang phrase utilized by younger folks that mixes “ojisan”, which suggests “previous males” in Japanese, and “kyun”, which means “heart-throb”. They put on go well with trousers, good footwear and belly-warmer bands in several colors-blue, inexperienced, yellow and red-and preserve a straight face even once they battle to remain in time.
One of many members, 52-year-old Takumi Shirase, runs an IT agency and a gardening firm when not on TikTok. He informed AFP he had created ojiqun with three buddies to attempt to put the agricultural city of Wake, in western Japan’s Okayama area, again on the map. “We wished to provide you with one thing that will revitalize our ageing countryside group, which is affected by inhabitants decline with fewer and fewer youngsters,” he mentioned.
Wake at present has round 14,000 residents, and Shirase mentioned his previous major college has closed resulting from lack of demand. An area shopping center has additionally disappeared, whereas some annual festivals are now not held within the city. However with greater than 34,000 TikTok followers, “we hope to encourage individuals to come back to Wake, both as vacationers or as new residents,” Shirase mentioned.
Ojiqun’s newest publish, “centipede dance”, exhibits the 4 males doing a goofy Insanity-style stroll in single file in entrance of a concrete constructing to a rendition of “Home of Enjoyable”. Followers have peppered the feedback underneath every video with coronary heart symbols, calling them “splendid” and “lovely”. “I laughed time and again,” mentioned one latest remark. “I’ve a peaceable smile, for the primary time in an extended whereas,” mentioned one other.-AFP