Ohio advert marketing campaign targets Seattle ‘tech bros’ — questions why somebody would need to keep in a giant coastal metropolis

The State of Ohio actually desires Seattleites to maneuver to the Buckeye state — even the tech bros.

A brand new advert marketing campaign from JobsOhio airing throughout the March Insanity basketball match particularly targets Seattleites, questioning why somebody would need to keep in an costly coastal metropolis when Ohio beckons.

The advert encompasses a befuddled techie from Seattle by the title of Yuchi who tells a gaggle counseling session that he’s returning to Seattle after networking and looking for enterprise capital in Ohio’s tech scene, sparking the counselor of the session to notice that “Ohio denial is actual.”

“My workplace in Seattle is sick,” Yuchi tells the group. “I’ve simply been working from house for like two years now, and I understand I didn’t actually know why I used to be residing there anymore.”

The narrator kicks in to declare: “They all the time come round to Ohio ultimately, even the tech bros.” 

Let’s pause right here for one second to mirror on the authenticity of the advert, because the document must be set straight.

  • First, Ohio is hardly a vacation spot for Seattle entrepreneurs looking for capital.
  • And, secondly, the Buckeye state — with almost 4 million extra residents than Washington state — attracted $2.3 billion in enterprise capital final yr throughout 181 offers, in accordance with the Enterprise Monitor report. Washington state attracted $8.5 billion throughout 549 offers.  

The advert directs individuals to affix the dialog at #LastStrawStory on social media, with some lower than flattering reactions already popping up. The brand new JobsOhio marketing campaign additionally has comparable themed adverts focusing on Austin and Los Angeles, with one that includes a latest Ohio transplant by the title of Graham who laments shedding out on his fourth bid on a home in Austin to a tech bro.

The JobsOhio YouTube web page provides a bit extra perception on the advert marketing campaign:

Should you’ve been working from house for the previous two years, you is perhaps questioning what you’re nonetheless doing in your large, coastal metropolis. So are we. Once you tweet us your #LastStrawStory throughout March Insanity or go to OhioIsForLeaders.com, you’ll study extra about life within the Buckeye State, from evaluating cities like Cincinnati, Cleveland, and Toledo, to imagining your self in a terrific new job with a brief commute. We’ll save a seat for you in Ohio… sure, even for the tech bros.

We’ve seen this on-the-nose strategy from the Buckeyes previously. JobsOhio additionally positioned billboards round Seattle previously yr, together with one which mentioned: “Dwell the place you may truly save for a wet day.”

Editor’s word: I spent the primary 18 years of my life in Ohio, and nonetheless go to a number of instances every year. It’s a superb place. However I’ll stick by this maxim: “Ohio is a pleasant place to be from.”



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