Seattle startup goals to place peanut-throwing distributors out of enterprise with in-seat stadium supply platform – GeekWire

From left: Chief Income Officer Jake Stone; CTO Jim Castillo; Chief Enterprise Officer Jonathan Macey; and CEO and co-founder Thomas Lapham. (Cheq Photograph)

If this Seattle startup will get its means, the peanut-throwing distributors at sports activities video games should discover new jobs.

Cheq, which simply raised $8 million, sells an ordering and supply platform to stadiums and eating places. Proper now, prospects at some stadiums can use its app to have an merchandise delivered proper to their seat.

The 47-person firm was based by Thomas Lapham, a former CEO and board advisor of Asia Clear Capital, a photo voltaic panel developer in China. He’s joined by CTO Jim Castillo, a former software program engineering chief at OpenTable; Chief Income Officer Jake Stone, who beforehand labored as CRO at Impartial Sports activities and Leisure; and Chief Enterprise Officer Jonathan Macey, a co-founder of a London-based startup that changed luxurious vehicles known as Evolotu.

Cheq goals to drive gross sales for distributors whereas shortening wait occasions for purchasers. The startup offers an app for pre-order and supply requests, in addition to a point-of-sale system. Cheq additionally provides a Venmo-like function that permits prospects to “reward” an merchandise to a different consumer. Somebody who’s watching the sport at house, for instance, may purchase a beer for a co-worker on the sport.

The corporate is at present in six sports activities stadiums together with the Miami Dolphins and the College of Washington. It additionally works with about 100 eating places. Its app in the meantime has greater than 100,000 month-to-month lively customers.

Bringing ordering tech to stadiums and eating places isn’t a brand new idea. In 2013, startups Bypass, SnagMobile and Yorder aimed to convey in-seat supply to sports activities video games. By 2015, nonetheless, two of these three startups had been defunct, Fortune reported. The one exception, Bypass, turned Clover Sport. The corporate at present sells its ordering {hardware} to the Miami Warmth, Tampa Bay Buccaneers and the College of Alabama, amongst others.

Giant gamers have additionally tried to crack stadium meals ordering. Additionally in 2013, the New York Yankees partnered with Mastercard’s QkR to supply in-seat supply in choose zones. Postmates in the meantime partnered with the Los Angeles Dodgers and Yankees to permit pre-ordering.

Within the restaurant house, Cheq faces off with established POS system suppliers like Sq., Toast and Clover.

Lapham argues that Cheq will have the ability to differentiate itself as a result of prospects might be drawn to the app’s consumer expertise and social features, whereas distributors will want the corporate’s subscription-based pricing mannequin.

Requested how the startup plans to compete with Amazon’s walk-out tech, which is at present being utilized by the Seattle Seahawks and Seattle Mariners, Lapham stated that it’s “passive.” He stated the walk-out tech’s principal objective is to drive effectivity, not gross sales, whereas Cheq reaches prospects instantly from their telephone.

The seed spherical comes after the corporate raised $5.4 million final yr. It was led by WestRiver Group’s Expertise Fund, with participation from Harvard’s Yard Ventures, amongst different traders. The corporate didn’t reveal its present valuation.

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