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Customer Experience Management Market Share, Growth Prospects and Key Opportunities by 2026

NEWSROOM by NEWSROOM
July 17, 2023
in PRESS RELEASES
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(EMAILWIRE.COM, July 17, 2023 ) According to a research report “Customer Experience Management Market by Component (Solutions, Services), Touchpoint, Deployment Type, Organization Size, Vertical (Travel and Hospitality, BFSI, Retail, Healthcare, IT and Telecom), and Region – Global Forecast to 2026″ published by MarketsandMarkets, the global Customer experience management Market size to grow from USD 9.5 Billion in 2021 to USD 16.9 Billion by 2026, at a Compound Annual Growth Rate (CAGR) of 12.3% during the forecast period. CEM has changed the way organizations interact with their employees and customers. It provides insights for day-to-day decision-making, thereby resulting in enhanced operational efficiency, optimized business outcomes, and increased customer satisfaction. The transformation enables innovation and creativity in a particular domain, rather than simply improving and supporting traditional methods. CEM is rapidly gaining traction as enterprises seek solutions, technologies, and platforms to transform operating processes and business models. For example, online services are now firmly established in the banking and financial sectors, resulting in the proliferation of online activities and websites.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=543

The services to record a higher growth rate during the forecast period

In the customer experience management market by component, the services is expected to record a higher growth rate during the forecast period. The overall services segment has a major influence on the customer experience management market’s growth. These services assist end users in reducing overall costs, increasing overall revenues, and improving business performance. With the help of these services, organizations can track, evaluate, and analyze the requirements of their business to make better-informed decisions.

Large Enterprises are expected to hold a larger market share during the forecast period

By Organisation size, large enterprises are expected to hold the largest market size during the forecast period, as compared to SMEs. Large enterprises deploy CEM solutions to enhance their CE and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for cloud-based CEM solutions to gain valuable insights from this data. The adoption of CEM solutions helps large enterprises enhance customer interaction and loyalty. Large enterprises are keen on investing in new and latest technologies such as artificial intelligence (AI), big data, and machine learning to automate the customer engagement process.

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Cloud deployment mode is expected to have a higher growth rate during the forecast period

By Deployment Mode, cloud is expected to have a higher growth rate in 2021, comapared to on-premises deployment mode. Cloud-based CE solutions are preferred over traditional systems as they are effective and compatible in addressing the rising level of customer expectations. Besides reducing costs associated with upgrading and updating CE solutions, cloud deployments also help organizations integrate technologies to provide a better CE to their customers.

Healthcare sector is expected to have a higher growth rate during the forecast period

By Verticals, Healthcare sector is expected to have a higher growth rate during 2021-2026. In the healthcare vertical, consumer expectations and demographics evolve and influence the desire to seek more detailed information about their health. A great difficulty comes when there is a mismatch between the different communication channels consumers use and the limited ways with which healthcare organizations can interact with customers. Many consumers expect a different experience and set of interactions with their health care providers than they have in the past, and this is a fact across age groups and customer segments. If health care providers do not completely use the customer-driven encounters, they can be at a high risk of losing their market share.

North America to hold the largest market size during the forecast period

North America is expected to hold the largest market size in the global customer experience management market during the forecast period. The region constitutes developed economies, such as the US and Canada, which have fairly adopted the latest instruments in domains such as customer data analytics and real-time reporting, besides incorporating advanced technologies such as machine learning and AI; this makes organizations in these economies excel in the customer experience management market space. North America is a front-runner when talking about digital advancement and technology adoption.

The key and emerging market players in the customer experience management market include Adobe (US), IBM (US), Oracle (US), Avaya (US), Nice (Israel), Nokia (Finland), SAP (Germany), OpenText (Canada), Tech Mahindra (India), Verint Systems (US), Zendesk (US), Teradata (US), Sprinklr (US), Medallia (US), InMoment (US), SAS (US), Clarabridge (US), Sitecore (US), NGDATA (Belgium), Amperity (US), Mixpanel (US), Segment.io (US), ZephyrTel (US), MindTouch (US), Algonomy (US), and SoGoSurvey (US). These players have adopted several organic and inorganic growth strategies, including new product launches, partnerships and collaborations, and acquisitions, to expand their offerings and market shares in the global customer experience management market.

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com



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