(EMAILWIRE.COM, February 14, 2023 ) The global Feminine Hygiene Products Market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The growth can be attributed to the increasing female population and rapid urbanization.
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The disposable segment accounted for the largest share of the feminine hygiene products market in 2019.
In addition to disposable products, reusable or washable menstrual products are also gaining popularity due to their environmental sustainability and cost-effectiveness. Reusable products include menstrual cups, cloth pads, and period panties. These products are becoming increasingly popular among women who are concerned about the environmental impact of disposable products and the chemicals used in their production.
The feminine hygiene market is also witnessing significant growth due to the increasing awareness about menstrual hygiene and the availability of various products through modern trade channels, as well as e-commerce platforms. The rising disposable income of women, particularly in developing countries, is also contributing to the growth of the market.
The sanitary napkins segment accounted for the largest share of the feminine hygiene products market in 2019.
By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Brands that offer sanitary napkins include Kotex, camelia, always, just., This is L, Stayfree, Carefree, o.b., and Lil-lets.
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Asia Pacific accounted for the largest share in the global feminine hygiene products market in 2019
Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.
Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech – Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others are the key players operating in the feminine hygiene products market.
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